Ideas Furnace
Cast iron website solutions
Website Usability
Website usability is essential to the success of your website, if someone has to think too much about how to find the information or product they require then they will go elsewhere.
The navigation system should be intuitive and enable you to go anywhere in the website with three simple clicks. Colours fonts and theme should be consistent throughout, customers will get frustrated and annoyed if the structure or links jump around.
The content must be clear and simple as you may have great SEO to get people to your site and may gain there attention with a stunning design, but content is what will encourage people to return and contact you.
The customer should not have any barriers to contact there should be an obvious contact method on every page and they should stay in the same position throughout.
Also it is essential that the site is tried out on real users and especially your target market. Can they find the information they require?
